Me and Viggo Blomqvist wanted to do a design project that would have a wide scope, focusing on a contemporay topic where our knowledge in the design process and creative approach could make a difference. We saw a design
opportunity in the gender devided grooming market.
Participants: 2 people
Time span: sporadically, 4 months
When: fall 2020
The current grooming market is strikingly devided and outdated, meanwhile people are getting more progressive. Through research and design methodologies, focusing on today’s new contextual background and needs, we set ot to challenge the topic and create a new icon for the future of unisex grooming.
How can we design the essential products in a grooming kit that doesn´t speak for a specific gender, but rather focuses on
Anyone who wants to remove hair from their body.
Doing ideation together is always rewarding. The majority of all decisions were made and reviewed together, this made for a connected process that was fruitfull during the entire concept development.
Since we chose to design many different products, that in the end would build up a brand, it was important to make everything belong to one united family with the same form language.
We designed the Kiru products to be easy to use. Razor blades are easy to remove and the groomer can go from foil shaver to trimmer just by pushing two side buttons, one on each side, and switching the heads.
The kit is packaged in a box that graphically mirrors its content.
Extra razor blades are packaged in a neat case.
The graphics should communicate the entire brand when certain parts are not present. This was done by working thorowly with colors, line drawings and a striking logotype that mirrors the value of the brand.
– Enhancing branding skills
– Developing mindset towards coherency
– Seeing aspects from different perspectives
During this project I got experience in thinking bigger than just one product, and developing a concept brand from scratch up. I learned how to keep many products in mind at the same time, and at the same time creating a coherent concept. I also got better at constantly jumping between a big and small perspective during a project.